If the user stops interacting with your website for at least 30 minutes (no clicking, no scrolling, etc) then the session will end.Īfter this 30 minutes, if the user resumes interacting with your website, a new session is generated. If a user visits your website, they begin a new session and the timer starts. For example Google Analytics has a session limit of 30 minutes. Sessions usually have strict time limits. By end of day you’d have 1 user and 2 sessions. If I return later this evening, you’d record another session, but not a new user. That means a single user could have multiple sessions when browsing your website, if they visit at different times or on different days.įor example, if I visit your website today for the first time, you’d record 1 user and 1 session. Think of it as the number of individual people who visit your website.Ī session refers to the number of times any user visits your website. User refers to the number of visitors that your website receives. These are two separate metrics, but we’ve grouped them together to explain the difference between them, as there’s often a bit of confusion. In this blog we are going to explain some of the most common metrics and how they can be useful for your business online. These are known as metrics and they are incredibly important when it comes to improving your digital marketing efforts. When it comes to reporting the performance of digital marketing you’ll no doubt hear all kinds of terms mentioned that you might not be familiar with: Sessions, Impressions, Conversions, Reach and more!.
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